AppLovin Appoints Maynard Webb to Board and Announces Edward Oberwager's Departure

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Webb, with extensive experience in technology and venture capital, currently serves on the boards of Salesforce and Visa. Simultaneously, Edward Oberwager notified the Company of his decision not to stand for re-election at the 2025 Annual Meeting, though he will serve until the meeting's conclusion. His departure is not due to any disagreement with the Company.

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About Applovin Corporation

Applovin Corporation is a technology company that specializes in mobile app development and marketing solutions. The primary function of Applovin is to enable businesses and developers to reach new audiences and monetize their applications effectively. Through its comprehensive software suite, Applovin provides developers with advanced tools for user acquisition, revenue optimization, and marketing analytics, fostering growth across various app genres, including gaming, entertainment, and social networking. A significant feature of Applovin's platform is its ability to integrate machine learning and data analysis to enhance ad targeting and placement, ensuring higher engagement and return on investment for advertisers. This makes Applovin a crucial player in the digital advertising and mobile marketing ecosystem, where it supports a wide range of applications and industries. Applovin's market significance is underscored by its role in driving effective user engagement and revenue strategies for app developers globally, solidifying its position as a leader in mobile technology solutions. By bridging the gap between innovative app creation and efficient monetization, Applovin influences the broader landscape of digital and mobile commerce.