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Brand Engagement Network Inc.
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Brand Engagement Network Inc.

BEN Terminates Reseller Agreement and Files Lawsuit Against AFG

| 8-K |Technology

Summary

On January 17, 2025, Brand Engagement Network Inc. (BEN) terminated its Exclusive Reseller Agreement with AFG Companies, Inc., and filed a lawsuit against AFG and its CEO in the Northern District of Texas, Dallas Division. The lawsuit alleges fraudulent misrepresentation, breach of contract, and concealment of a ransomware attack. This action follows AFG's failure to provide access to an operational-ready data platform, hindering BEN's entry into the automotive market. BEN remains committed to its automotive vertical and is preparing to launch its Automotive AI Agent to support over 13,000 dealerships nationwide.

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Filing Categories

Contract Termination Regulation FD Disclosure Lawsuit Filed Regulatory Investigation No viable tag

Exhibits (1)

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About Brand Engagement Network Inc.

Brand Engagement Network Inc. is a company specializing in delivering unique engagement solutions for brands across various sectors. Its primary function is to enhance brand visibility and consumer interaction through innovative technologies and personalized marketing strategies. The company plays a pivotal role in the intersection of technology and advertising, impacting industries such as retail, entertainment, and digital media. By leveraging advanced data analytics and consumer insights, Brand Engagement Network Inc. helps clients optimize their marketing efforts, ensuring targeted audience reach and improving overall brand loyalty. This has established the company as a key player in the evolving landscape of digital marketing, where engagement and customer experience are essential for brand success.

Exchange: NASDAQ Industry: Software - Infrastructure Company Website →

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