Celsius Holdings Inc.
Celsius Holdings Announces Major Strategic Agreement with PepsiCo
Summary
On August 28, 2025, Celsius Holdings, Inc. announced a series of significant agreements with PepsiCo, Inc. These include the acquisition of PepsiCo's Rockstar Energy brand in the U.S. and Canada, an enhanced long-term commercial arrangement for product distribution, and the issuance of Series B Convertible Preferred Stock to PepsiCo. These agreements mark a strategic expansion for Celsius Holdings, aiming to leverage PepsiCo's distribution network and expertise in the beverage sector.
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About Celsius Holdings Inc.
Celsius Holdings Inc. is a rapidly growing beverage company focused on creating functional fitness drinks for health-conscious consumers. Its core product line, Celsius, is known for its thermogenic properties that aim to boost metabolism and burn calories, making it particularly popular among fitness enthusiasts and athletes. The company offers a range of flavors and formats, including sparkling and non-sparkling options, catering to diverse taste preferences. Celsius Holdings Inc. leverages scientific research to formulate drinks enriched with vitamins and essential nutrients, avoiding artificial preservatives and flavors. This commitment to healthier options aligns with broader consumer trends toward wellness and clean living. The company's products are distributed widely through various channels, including mass retailers, specialty health channels, and online platforms, ensuring broad accessibility to consumers. In the financial markets, Celsius Holdings Inc. exemplifies the potential of niche companies that capitalize on health trends to capture significant market share. As consumer interest in fitness and health-aware beverages grows, Celsius Holdings' strategic marketing and innovative product development continue to enhance its visibility and influence within the beverage industry.
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