Celsius Holdings Inc.
Celsius Holdings Announces $300 Million Share Repurchase Program
Summary
On November 10, 2025, Celsius Holdings, Inc. announced its Board of Directors approved a share repurchase program allowing the company to repurchase up to $300 million of its common stock. The program, which includes various execution methods, aims to enhance shareholder value by repurchasing shares when deemed undervalued, while also supporting growth initiatives and debt reduction. No shares are obligated to be repurchased, and the program has no set expiration date, with the possibility of modification or termination at the Board's discretion.
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About Celsius Holdings Inc.
Celsius Holdings Inc. is a rapidly growing beverage company focused on creating functional fitness drinks for health-conscious consumers. Its core product line, Celsius, is known for its thermogenic properties that aim to boost metabolism and burn calories, making it particularly popular among fitness enthusiasts and athletes. The company offers a range of flavors and formats, including sparkling and non-sparkling options, catering to diverse taste preferences. Celsius Holdings Inc. leverages scientific research to formulate drinks enriched with vitamins and essential nutrients, avoiding artificial preservatives and flavors. This commitment to healthier options aligns with broader consumer trends toward wellness and clean living. The company's products are distributed widely through various channels, including mass retailers, specialty health channels, and online platforms, ensuring broad accessibility to consumers. In the financial markets, Celsius Holdings Inc. exemplifies the potential of niche companies that capitalize on health trends to capture significant market share. As consumer interest in fitness and health-aware beverages grows, Celsius Holdings' strategic marketing and innovative product development continue to enhance its visibility and influence within the beverage industry.
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