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Form 8-K · Current Report · Filed 2026-08-10

Celsius Holdings Announces Major Leadership Changes

Celsius Holdings, Inc. announced significant leadership changes, including the departure of President and COO Eric Hanson and the appointments of Tyler Bohannon as Chief Commercial Officer and Tony Guilfoyle as Chief Business Transformation Officer. These changes are part of the company's strategy to align its leadership structure with its total energy portfolio strategy. Hanson's departure is effective August 10, 2026, while Bohannon and Guilfoyle's new roles are effective August 10, 2026, and July 1, 2026, respectively.

Filer
Celsius Holdings Inc. CELH · NASDAQ
Filed
Accession
0001193125-26-342430
CIK
0001341766
Signal
High impactConsumer Defensive

Items reported

Item events

Reported Item

CEO Resignation CFO Resignation COO Resignation New CEO Appointed New CFO Appointed New COO Appointed

Market reaction

Close before filing

$27.77

Since filing

+0.0%

Latest close

$27.77

What happened, not what will happen — closing prices around the filing date.

Precedent

Previous filings from CELH reporting the same item, with the next session's move:

Insider tape

Within 45 days of this filing, CELH insiders reported 120 Form 4 transactions — net selling of $416.3M.

Full CELH insider history →

About Celsius Holdings Inc.

Celsius Holdings Inc. is a rapidly growing beverage company focused on creating functional fitness drinks for health-conscious consumers. Its core product line, Celsius, is known for its thermogenic properties that aim to boost metabolism and burn calories, making it particularly popular among fitness enthusiasts and athletes. The company offers a range of flavors and formats, including sparkling and non-sparkling options, catering to diverse taste preferences. Celsius Holdings Inc. leverages scientific research to formulate drinks enriched with vitamins and essential nutrients, avoiding artificial preservatives and flavors. This commitment to healthier options aligns with broader consumer trends toward wellness and clean living. The company's products are distributed widely through various channels, including mass retailers, specialty health channels, and online platforms, ensuring broad accessibility to consumers. In the financial markets, Celsius Holdings Inc. exemplifies the potential of niche companies that capitalize on health trends to capture significant market share. As consumer interest in fitness and health-aware beverages grows, Celsius Holdings' strategic marketing and innovative product development continue to enhance its visibility and influence within the beverage industry.

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