Celsius Holdings Inc.
Celsius Holdings Appoints New President and COO
Summary
Celsius Holdings, Inc. announced on March 3, 2025, that Mr. Eric Hanson will be appointed as the Company's President and Chief Operating Officer effective March 24, 2025. Mr. Hanson brings nearly 30 years of experience in the food and beverage industry, most recently serving as Senior Vice President, Strategic Partnerships at PepsiCo, Inc. His compensation package includes an annual base salary of $700,000, eligibility for the annual bonus plan, and participation in the long-term incentive plan with a total potential value of $1,150,000 in restricted and performance stock units. Additionally, Mr. Hanson will receive a one-time award of $1,200,000 in restricted stock units and a $3,000 monthly housing allowance.
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About Celsius Holdings Inc.
Celsius Holdings Inc. is a rapidly growing beverage company focused on creating functional fitness drinks for health-conscious consumers. Its core product line, Celsius, is known for its thermogenic properties that aim to boost metabolism and burn calories, making it particularly popular among fitness enthusiasts and athletes. The company offers a range of flavors and formats, including sparkling and non-sparkling options, catering to diverse taste preferences. Celsius Holdings Inc. leverages scientific research to formulate drinks enriched with vitamins and essential nutrients, avoiding artificial preservatives and flavors. This commitment to healthier options aligns with broader consumer trends toward wellness and clean living. The company's products are distributed widely through various channels, including mass retailers, specialty health channels, and online platforms, ensuring broad accessibility to consumers. In the financial markets, Celsius Holdings Inc. exemplifies the potential of niche companies that capitalize on health trends to capture significant market share. As consumer interest in fitness and health-aware beverages grows, Celsius Holdings' strategic marketing and innovative product development continue to enhance its visibility and influence within the beverage industry.
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