Church & Dwight Co., Inc.
Church & Dwight Announces Sale of VitaFusion and L'il Critters Brands
Summary
On December 9, 2025, Church & Dwight Co., Inc. announced the sale of its VitaFusion and L'il Critters brands to Piping Rock Health Products, Inc. The transaction includes the brands, trademarks, licenses, and manufacturing and distribution facilities in Vancouver and Ridgefield, Washington. Expected to close before year-end, the sale is part of Church & Dwight's strategic review of its vitamin, minerals, and supplement business. The company anticipates a one-time, after-tax charge of $40 million to $45 million in the fourth quarter of 2025 due to the sale.
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About Church & Dwight Co., Inc.
Church & Dwight Co., Inc. is a specialty consumer goods company renowned for its production and marketing of household, personal care, and specialty products globally. The company's portfolio is anchored by its iconic Arm & Hammer brand, famous for baking soda and other diverse product lines, which include detergents and cat litter. Founded in 1846, Church & Dwight has expanded its brand reach to incorporate varied segments such as household cleaning with products like OxiClean, and personal care with products under brands like Batiste, Waterpik, and Trojan. Offering products that cater to both consumer and commercial markets, it effectively serves sectors ranging from health and wellness to food and beverage, reflecting broad market penetration. Church & Dwight’s strategic acquisition strategy and robust brand recognition underscore its role as a key player in the consumer goods industry, driving innovation while maintaining a stronghold in both U.S. and international markets.
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