Coupang Inc.
Coupang Announces Cybersecurity Incident Affecting 33 Million Customer Accounts
Summary
On November 18, 2025, Coupang Corp., a wholly-owned Korean subsidiary of Coupang, Inc., became aware of a cybersecurity incident involving unauthorized access to customer accounts. The breach potentially affected the data of up to 33 million customers, including names, phone numbers, delivery addresses, and email addresses. Coupang has determined that no banking information, payment card information, or login credentials were compromised. The company activated its incident response processes, engaged external forensic experts, and is cooperating with Korean regulators. As a result of the incident, the former CEO of Coupang Corp. resigned on December 10, 2025, with Harold L. Rogers, General Counsel and Chief Administrative Officer of Coupang, Inc., serving as interim CEO of the Korean subsidiary. Coupang is continuing its investigation and has not yet estimated the financial impact.
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About Coupang Inc.
Coupang Inc. is a technology-driven e-commerce platform based in South Korea, known for its innovative approach to online retail and logistics. Its primary function is to connect consumers with a diverse range of products, encompassing electronics, apparel, home goods, and groceries, among others. Central to Coupang's business model is its "Rocket Delivery" service, which guarantees speedy, same-day or next-day delivery, setting a high standard in customer service and convenience. As one of the largest e-commerce companies in South Korea, Coupang impacts several industries, including retail, logistics, and technology, by continually enhancing and integrating AI-driven logistics solutions. The company holds a significant role in the market as it not only leads in e-commerce within South Korea but also influences regional logistics and supply chain strategies. Founded in 2010 and headquartered in Seoul, Coupang continues to expand its offerings, using sophisticated technology to deliver efficiency and customer satisfaction across the Southeast Asian market.
Official SEC Documents
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