Coupang Announces Customer Compensation Plan After Cybersecurity Incident

Details

The updates revealed that approximately 33 million accounts were accessed, but only limited data from approximately 3,000 customer accounts was retained and subsequently deleted by the perpetrator. Coupang announced a customer compensation program to issue approximately 1.685 trillion won worth of vouchers starting January 15, 2026, to customers affected by the incident. The investigation is ongoing, and Coupang is committed to cooperating with governmental authorities and preventing further harm.

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About Coupang Inc.

Coupang Inc. is a technology-driven e-commerce platform based in South Korea, known for its innovative approach to online retail and logistics. Its primary function is to connect consumers with a diverse range of products, encompassing electronics, apparel, home goods, and groceries, among others. Central to Coupang's business model is its "Rocket Delivery" service, which guarantees speedy, same-day or next-day delivery, setting a high standard in customer service and convenience. As one of the largest e-commerce companies in South Korea, Coupang impacts several industries, including retail, logistics, and technology, by continually enhancing and integrating AI-driven logistics solutions. The company holds a significant role in the market as it not only leads in e-commerce within South Korea but also influences regional logistics and supply chain strategies. Founded in 2010 and headquartered in Seoul, Coupang continues to expand its offerings, using sophisticated technology to deliver efficiency and customer satisfaction across the Southeast Asian market.