Form 8-K · Current Report · Filed 2025-03-20
NIKE, Inc. Reports Fiscal 2025 Third Quarter Financial Results
NIKE, Inc. reported fiscal 2025 third-quarter results on March 20, 2025, showing total revenues of $11.3 billion, a 9% decline from the prior year. NIKE Direct revenues decreased by 12%, while wholesale revenues declined by 7%. Gross margin decreased to 41.5%, and diluted earnings per share (EPS) was $0.54, a 30% drop from the prior year. The company maintained a strong focus on athlete storytelling, performance products, and sport moments, but faced challenges with declining revenues across all geographies. The effective tax rate significantly dropped to 5.9%, largely due to a one-time deferred tax benefit.
- Filer
- Nike Inc. NKE · NYSE
- Filed
- Accession
- 0000320187-25-000011
- CIK
- 0000320187
- Signal
- High impactConsumer Cyclical
- Source
- Official filing on sec.gov ↗
Items reported
Results of Operations and Financial Condition
Financial Statements and Exhibits
Market reaction
Close before filing
$72.99
Next session
-6.9%
Since filing
-42.9%
Latest close
$41.71
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Precedent
Previous filings from NKE reporting the same item, with the next session's move:
Exhibits (1)
About Nike Inc.
Nike Inc. is a global leader in the design, development, and marketing of athletic footwear, apparel, equipment, and accessories. As a major player in the sports and lifestyle industries, Nike's primary function is to provide high-performance athletic gear that enhances athletic pursuits across various disciplines, including running, basketball, soccer, and tennis, among others. Noteworthy for its innovative product line, Nike consistently pushes the boundaries of sports technology, offering products like the Air Max and Flyknit shoes that integrate advanced materials and design for optimal performance. Beyond physical products, Nike is heavily involved in digital transformation efforts, delivering enhanced experiences through platforms like the Nike Training Club and Nike App. Serving a diverse customer base from professional athletes to everyday fitness enthusiasts, the company maintains a significant presence worldwide. With headquarters in Beaverton, Oregon, Nike also sponsors prominent sports teams and figures, reinforcing its influence on global sports culture.
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