Form 8-K · Current Report · Filed 2026-04-13
Roku, Inc. Updates Reportable Segments for Better Business Reflection
Roku, Inc. announced an update to its reportable segments to better reflect its business operations. The company will split its current 'Platform' segment into 'Advertising' and 'Subscriptions' segments, effective from the financial results for the quarter ending March 31, 2026. This change aims to provide clearer insights into the company's digital advertising and subscription activities. The supplemental financial information for the years ended December 31, 2024 and 2025, and quarterly information for the year ended December 31, 2025, is furnished to assist investors in comparing historical and future financial information.
- Filer
- Roku Inc. ROKU · NASDAQ
- Filed
- Accession
- 0001628280-26-024842
- CIK
- 0001428439
- Signal
- Medium impactCommunication Services
- Source
- Official filing on sec.gov ↗
Items reported
Reported Item
Market reaction
Close before filing
$102.47
Next session
+4.0%
Since filing
+41.5%
Latest close
$145.01
What happened, not what will happen — closing prices around the filing date.
Precedent
Previous filings from ROKU reporting the same item, with the next session's move:
Insider tape
Within 45 days of this filing, ROKU insiders reported 19 Form 4 transactions — net selling of $12.1M.
About Roku Inc.
Roku Inc. is a leading player in the streaming media industry, known for manufacturing streaming devices and developing a popular platform for digital media delivery. Established in 2002, Roku's primary function is to provide accessible and user-friendly devices that stream a vast array of entertainment content directly to consumers’ televisions via the internet. It impacts several sectors, including entertainment, digital advertising, and consumer electronics. Roku services extend beyond hardware to include a significant content distribution platform that hosts both free and subscription-based channels, offering content from major networks and studios. The company also caters to advertisers by providing targeted advertising solutions. Roku's devices and services have significantly influenced the way audiences consume media, contributing to the ongoing shift from traditional cable TV to digital streaming platforms. As an innovator in streaming technology, Roku plays a pivotal role in the evolving landscape of home entertainment.
Never miss another ROKU filing
Profitelligence watches EDGAR around the clock and alerts you within seconds.