The Trade Desk, Inc.
The Trade Desk Appoints Advertising Veteran Penry Price to Board of Directors
Summary
On July 7, 2026, The Trade Desk, Inc. appointed Penry Price to its board of directors, effective July 9, 2026. Price, an advertising industry veteran with over two decades of experience, will serve on the audit committee and chair the compensation committee. He will receive annual compensation of $50,000 for his board service, $12,500 for his audit committee service, and $50,000 for chairing the compensation committee. Additionally, he will be eligible for equity grants totaling $580,000. Price has no family relationships with current directors or executives and is not involved in any transactions requiring disclosure.
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About The Trade Desk, Inc.
The Trade Desk, Inc. is a leading global advertising technology company specializing in programmatic marketing, which facilitates the automated buying and selling of online ad space. Its primary function is to empower advertisers by providing a comprehensive platform for creating, managing, and optimizing digital advertising campaigns across various devices and channels, including video, mobile, audio, and connected TV. The Trade Desk's platform is highly acclaimed for its ability to leverage data-driven insights, allowing advertisers to target audiences more accurately and effectively. Operating in a rapidly evolving digital landscape, The Trade Desk plays a pivotal role in the advertising ecosystem, bridging the gap between media buyers and publishers. By focusing on transparency and efficiency, it influences sectors such as media, retail, and consumer goods, helping businesses worldwide maximize their ad spending and reach the desired audience. Since its founding in 2009 and being headquartered in Ventura, California, The Trade Desk has positioned itself as an innovator within the digital advertising industry, consistently fostering growth and adaptation in the programmatic advertising space.
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