Form 8-K · Current Report · Filed 2024-10-08
Zeta Global Announces Acquisition of LiveIntent for $250M
Zeta Global Holdings Corp. announced on October 7, 2024, that it has entered into an Agreement and Plan of Merger with LiveIntent, Inc. The transaction values LiveIntent at $250 million, consisting of $77.5 million in cash and $172.5 million in Zeta Global common stock, with an additional earn-out of up to $75 million. Zeta Global also reaffirmed its Q3 2024 financial guidance and issued a press release on October 8, 2024, announcing the acquisition and guidance.
- Filer
- Zeta Global Holdings Corp. ZETA · NYSE
- Filed
- Accession
- 0000950170-24-113527
- CIK
- 0001851003
- Signal
- High impactTechnology
- Source
- Official filing on sec.gov ↗
Items reported
Unregistered Sales of Equity Securities
Regulation FD Disclosure
Other Events
Financial Statements and Exhibits
Market reaction
Close before filing
$30.38
Next session
+9.1%
Since filing
+0.5%
Latest close
$30.54
What happened, not what will happen — closing prices around the filing date.
Precedent
Previous filings from ZETA reporting the same item, with the next session's move:
Exhibits (1)
About Zeta Global Holdings Corp.
Zeta Global Holdings Corp. is a data-driven marketing technology company that empowers businesses to personalize customer engagement and communications. Specializing in providing data analytics, artificial intelligence, and software solutions, Zeta Global supports enterprises in effectively reaching and managing their customer bases. The company's platform integrates data-driven insights to optimize the customer experience across various channels such as email, social media, and websites. By focusing on customer lifecycle management, Zeta Global impacts sectors including retail, finance, healthcare, and technology. Founded in 2007, Zeta Global is headquartered in New York City and continues to expand its capabilities through acquisitions and partnerships. Its role in the financial market highlights the growing importance of leveraging big data and innovative technology in customer engagement strategies. Zeta Global assists companies in harnessing the power of digital transformations to maximize marketing efficacy.
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