Zeta Global Completes Acquisition of LiveIntent

Details

completed its acquisition of LiveIntent, Inc. for an aggregate consideration of $250 million, plus potential earnout payments of up to $75 million. The acquisition was financed with $77.5 million in cash and 5.9 million shares of Zeta Global's Class A common stock.

Items reported

Exhibits (1)

About Zeta Global Holdings Corp.

Zeta Global Holdings Corp. is a data-driven marketing technology company that empowers businesses to personalize customer engagement and communications. Specializing in providing data analytics, artificial intelligence, and software solutions, Zeta Global supports enterprises in effectively reaching and managing their customer bases. The company's platform integrates data-driven insights to optimize the customer experience across various channels such as email, social media, and websites. By focusing on customer lifecycle management, Zeta Global impacts sectors including retail, finance, healthcare, and technology. Founded in 2007, Zeta Global is headquartered in New York City and continues to expand its capabilities through acquisitions and partnerships. Its role in the financial market highlights the growing importance of leveraging big data and innovative technology in customer engagement strategies. Zeta Global assists companies in harnessing the power of digital transformations to maximize marketing efficacy.