Zeta Global to Acquire Marigold's Enterprise Business for Up to $325 Million

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announced its intention to acquire Marigold Group, Inc.'s enterprise business for up to $325 million, subject to adjustments. The transaction, expected to close by the end of 2025, will be funded with $100 million in cash, $100 million in newly issued Zeta shares, and a seller note payable within three months of closing for up to $125 million. The acquisition aims to expand Zeta's enterprise customer base, accelerate its One Zeta model, extend its global reach, and strengthen its financial profile. Zeta reaffirmed its third quarter and full year 2025 guidance, expecting the transaction to be accretive to adjusted EBITDA and free cash flow in year one. The deal is expected to be incremental to Zeta's 2028 targets.

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About Zeta Global Holdings Corp.

Zeta Global Holdings Corp. is a data-driven marketing technology company that empowers businesses to personalize customer engagement and communications. Specializing in providing data analytics, artificial intelligence, and software solutions, Zeta Global supports enterprises in effectively reaching and managing their customer bases. The company's platform integrates data-driven insights to optimize the customer experience across various channels such as email, social media, and websites. By focusing on customer lifecycle management, Zeta Global impacts sectors including retail, finance, healthcare, and technology. Founded in 2007, Zeta Global is headquartered in New York City and continues to expand its capabilities through acquisitions and partnerships. Its role in the financial market highlights the growing importance of leveraging big data and innovative technology in customer engagement strategies. Zeta Global assists companies in harnessing the power of digital transformations to maximize marketing efficacy.