Form 4 · Statement of Changes in Beneficial Ownership · Filed 2026-02-02
Frost Diana Files Wayfair (W) Form 4 - February 02, 2026
Frost Diana sold 548 W shares worth $57.4K in this Form 4 filing, reported to the SEC on 2026-02-02.
- Insider
- Frost Diana
- Issuer
- Wayfair Inc. W · NYSE
- Filed
- Period
- 2026-02-02
- Accession
- 0002006401-26-000002
- Source
- Official filing on sec.gov ↗
Transactions (1)
| Insider | Date | Type | Shares | Price | Value | Own |
|---|---|---|---|---|---|---|
| Frost Diana | 2026-02-02 | Sell | 548 | $104.72 | $57.4K | Direct |
| Net change | −548 | −$57.4K | ||||
About Wayfair Inc.
Wayfair Inc. is an e-commerce company specializing in the sale of home goods and furnishings. Primarily functioning as an online retail platform, Wayfair offers a vast array of products encompassing furniture, decor, kitchenware, and lighting. It operates through several brand websites, including Wayfair.com, Joss & Main, AllModern, Birch Lane, and Perigold, each catering to different style preferences and price points. Wayfair's business model prioritizes a seamless shopping experience, leveraging advanced logistics and data-driven insights to manage its extensive inventory and optimize delivery speed. Serving a diverse customer base, from individual shoppers to interior design professionals, Wayfair plays a significant role in the home furnishings market. The company's innovative use of technology, such as augmented reality (AR) features and machine learning, sets it apart, enabling customers to visualize products in their own spaces before purchasing. Wayfair's position in the market highlights the dynamic shift towards online shopping within the home goods sector, impacting traditional retail channels and influencing consumer purchasing behavior across the United States and beyond.
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