Form 8-K · Current Report · Filed 2026-06-18
Roku Updates Segment Reporting
Roku, Inc. has updated its segment reporting to reflect changes in its business operations. Effective from the first quarter of fiscal year 2026, the company now reports its financial information through three segments: Advertising, Subscriptions, and Devices. This change is a result of the company's ongoing evaluation and monitoring of its business. All prior period financial information has been recast to align with this new segment structure.
- Filer
- Roku Inc. ROKU · NASDAQ
- Filed
- Accession
- 0001628280-26-044373
- CIK
- 0001428439
- Signal
- Low impactCommunication Services
- Source
- Official filing on sec.gov ↗
Items reported
Reported Item
Market reaction
Close before filing
$137.29
Next session
-1.5%
Since filing
+5.6%
Latest close
$145.01
What happened, not what will happen — closing prices around the filing date.
Precedent
Previous filings from ROKU reporting the same item, with the next session's move:
Insider tape
Within 45 days of this filing, ROKU insiders reported 132 Form 4 transactions — net selling of $33.9M.
About Roku Inc.
Roku Inc. is a leading player in the streaming media industry, known for manufacturing streaming devices and developing a popular platform for digital media delivery. Established in 2002, Roku's primary function is to provide accessible and user-friendly devices that stream a vast array of entertainment content directly to consumers’ televisions via the internet. It impacts several sectors, including entertainment, digital advertising, and consumer electronics. Roku services extend beyond hardware to include a significant content distribution platform that hosts both free and subscription-based channels, offering content from major networks and studios. The company also caters to advertisers by providing targeted advertising solutions. Roku's devices and services have significantly influenced the way audiences consume media, contributing to the ongoing shift from traditional cable TV to digital streaming platforms. As an innovator in streaming technology, Roku plays a pivotal role in the evolving landscape of home entertainment.
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