Approval of Performance-Based Stock Option for CEO

Details

The option, granted under the Company's 2025 Incentive Award Plan, allows Mr. Green to purchase up to 7,000,000 shares of Class A Common Stock if the company's stock price reaches specified targets over a 20-consecutive-trading-day period. The option vests in seven tranches over a ten-year term, with the exercise price set at $14.97 per share, the closing price on the grant date. The Board aimed to create a long-term, stockholder-aligned incentive to further align Mr. Green's interests with those of the shareholders.

Items reported

About The Trade Desk, Inc.

The Trade Desk, Inc. is a leading global advertising technology company specializing in programmatic marketing, which facilitates the automated buying and selling of online ad space. Its primary function is to empower advertisers by providing a comprehensive platform for creating, managing, and optimizing digital advertising campaigns across various devices and channels, including video, mobile, audio, and connected TV. The Trade Desk's platform is highly acclaimed for its ability to leverage data-driven insights, allowing advertisers to target audiences more accurately and effectively. Operating in a rapidly evolving digital landscape, The Trade Desk plays a pivotal role in the advertising ecosystem, bridging the gap between media buyers and publishers. By focusing on transparency and efficiency, it influences sectors such as media, retail, and consumer goods, helping businesses worldwide maximize their ad spending and reach the desired audience. Since its founding in 2009 and being headquartered in Ventura, California, The Trade Desk has positioned itself as an innovator within the digital advertising industry, consistently fostering growth and adaptation in the programmatic advertising space.