About Profitelligence
Founded 2025
You found outat 8 PM.
The filing hit at 2:04. The algorithms had it by 2:05, the terminals by 3:15, and cable news called it “breaking” at six. You saw it on Reddit after dinner, under a thread asking why the stock had already moved.
That is not a conspiracy. Nothing was hidden from you — the filing was public the whole time, sitting on a government website you are welcome to read. It is just that everyone above you in the chain had something built to go and get it, and you had a news app.
Profitelligence closes that six hours. That is the whole company.
I built this because it annoyed me personally.
My day job is Senior Staff Architect in the aerospace arm of a Fortune 100 company. Cloud platforms, event-driven systems, data pipelines. The entire discipline is moving information — quickly, correctly, and without buckling when the volume spikes. In that world, data arriving late is not an inconvenience to be managed. It is an outage.
Then I would close the laptop, look at my own portfolio, and learn about a company I owned from a message board, hours after the filing posted. The exact problem I spend my working life solving at scale, unsolved for me, on my own money.
For a long time there was a fair excuse. Filings are long, inconsistent, and written to satisfy lawyers rather than readers, so reading them at volume meant employing people to do it. That stopped being true. Language models can pull the substance out of an 8-K in seconds, which turned a hiring problem into a software problem — and software problems I know what to do with.
So I built it. Filings get picked up as they post, parsed into structured events, lined up against price, technicals, and who has been buying, and put in front of you while it still means something.
I am not trying to rebuild a Wall Street terminal. I am building the one slice of it that changes an ordinary investor’s day.
Keith Cunic
Founder
Three things we won’t move on
These are load-bearing. They decide what gets built and, more often, what doesn’t.
You can handle the information
We do not decide what you are ready to see. You get the filing, the numbers, and the context around them, and we trust you to work out which parts matter to you.
Information, not instructions
"This has happened 27 times before, and the stock was higher ten days later in 72% of them" is information. "Buy this stock" is advice, and we do not give it. What you do next is yours.
Priced for one portfolio
Professional terminals cost tens of thousands a year, and most of their value is connecting data that was already public. We do that part for ten dollars a month. Managing your own money should not require a fund's budget.
Everything in one place, because separately it’s just noise
A filing on its own is a document. A filing next to the price, the chart, the insiders who bought last month, and every previous time this happened is something you can reason about.
The data was always public.
Only the reach was expensive.
A professional desk runs about twenty-four thousand a year. The part of it that changes your day costs ten dollars a month here.