Using the Insider Trading Dashboard

Educational Resource: This guide explains how to interpret features in Profitelligence. Past performance does not guarantee future results. Nothing in this documentation constitutes investment advice.

What Is the Insider Trading Dashboard?

The Insider Trading Dashboard is your command center for monitoring Form 4 insider transactions in real-time. We process SEC filings within minutes and surface the most meaningful trades - helping you follow the "smart money."

What you track:

• Officer, director, and 10% owner transactions
• Buy and sell activity across all public companies
• Transaction sizes, prices, and timing
• Direct vs. indirect ownership changes
• Clustering patterns (multiple insiders trading together)

Who benefits:

• Momentum traders following insider buying clusters
• Value investors finding discounted stocks insiders are accumulating
• Risk managers watching for insider selling accelerations
• Event traders combining insider activity with corporate actions

Where to Find It

Two main access points:

Company Search View

Path: Dashboard → Insider Company Search

Purpose: Find insider activity for a specific ticker

• Search by company name or ticker symbol
• See all insider trades for that company
• View aggregated insider profiles
• Filter by transaction type, role, and date

Person Search View

Path: Dashboard → Insider Person Search

Purpose: Track a specific insider across all their holdings

• Search by insider name
• See all companies where they trade
• View their transaction history
• Understand their trading patterns

Company Search: Finding Insider Activity

Searching for a Company

Search bar at top:

• Type ticker symbol (e.g., "AAPL") or company name ("Apple")
• Auto-complete suggests matches
• Press Enter or click company to load data

What loads:

• All Form 4 transactions for last 90 days (default)
• Summary statistics (total buys, sells, net activity)
• List of all insiders who've traded
• Individual transaction details

Understanding the Summary Stats

Top of page shows:

Total Transactions: Count of all insider trades in the period

Net Buy/Sell Activity:

• Green (positive) = More buying than selling
• Red (negative) = More selling than buying
• Shows total dollar value net

Number of Insiders Active: How many different insiders traded

Average Transaction Size: Typical trade amount for this company

Use these for quick assessment:

• High transaction count + net buying = Strong signal
• Low activity + mixed signals = Neutral
• Accelerating selling + large amounts = Caution

The Transaction Table

Each row represents one Form 4 transaction:

Columns:

Date: Transaction date (when the trade occurred, not filing date)

Insider Name: Who traded - click name to see their full profile across all companies

Role:

• Officer (CEO, CFO, etc.)
• Director (board member)
• 10% Owner (major shareholder)
• Shows specific title if officer

Type:

• 🟢 Buy (A) - Acquired shares
• 🔴 Sell (D) - Disposed of shares
• ⚪ Other - Grants, options, transfers

Shares: Number of shares transacted

Price: Price per share

• "Various prices" if multiple transactions at different prices
• Blank if non-market transaction (gift, grant)

Value: Total dollar amount (Shares × Price)

• This is the key number for gauging significance

Filing: Link to SEC filing (Form 4) with accession number

• Click to verify details on SEC.gov

Sorting and Filtering

Sort Options: Click column headers to sort:

• By Date - See most recent first
• By Value - See largest transactions first
• By Insider Name - Alphabetical
• By Type - Group buys vs. sells

Filter Options:

Transaction Type:

• All transactions (default)
• Buys only
• Sells only

Insider Role:

• All roles (default)
• Officers only
• Directors only
• 10% Owners only

Date Range:

• Last 7 days
• Last 30 days
• Last 90 days (default)
• Last year
• Custom date range

Combining filters: Example: Officers only + Buys only + Last 30 days → Shows only officer purchases in the last month

Person Search: Tracking Individual Insiders

Searching for an Insider

Path: Dashboard → Insider Person Search

Search by name:

• Type insider's full or partial name
• System searches across all Form 4 filers
• Select from dropdown suggestions

What you'll see:

• Insider Profile Summary - Their activity stats
• Companies Traded - All companies where they've filed Form 4s
• Recent Transactions - Chronological transaction history
• Trading Patterns - Frequency, size, timing analysis

The Insider Profile Page

When you click an insider name, you see their complete profile:

Header Section:

Name and CIK: Central Index Key - their unique SEC identifier

Primary Role: Most common role across their holdings (if they're on multiple boards)

Activity Level:

• Very Active (10+ transactions per quarter)
• Active (5-10 transactions)
• Moderate (2-5 transactions)
• Occasional (<2 transactions)

Summary Stats (Last 90 Days):

Total Transactions: How many trades they've made across all companies

Companies Traded: Number of different companies (indicates if they're on multiple boards)

Total Buy Value: Sum of all purchases

Total Sell Value: Sum of all sales

Net Position Change: Buy value - Sell value (net exposure change)

Average Transaction Size: Typical trade size for this insider

Companies Traded Table

Shows all companies where this insider has traded:

Company Name & Ticker: Click to see their specific history at that company

Transactions: Number of trades at this company

Buy/Sell Value: Dollar amounts bought and sold

Net Value: Net position change at this company

• Green = Net buying
• Red = Net selling

Last Trade Date: When they most recently traded this company

Use this to understand:

• Are they buying across the board (bullish on market?)
• Selling at one company while buying others (rotation?)
• Focused activity at one company (specific conviction?)

Recent Transactions Timeline

Chronological list of all Form 4s:

• See patterns over time
• Identify clustering (multiple trades same day/week)
• Spot changes in behavior
• Compare to price movements

Desktop view: Full table with all details Mobile view: Card-based scrolling list

Advanced Analysis Features

Transaction Clustering Detection

What is clustering? When multiple insiders at the same company trade within a short timeframe (typically same week)

How we show it:

• Visual indicator when 3+ insiders trade within 5 days
• "Cluster" tag on relevant transactions
• Summary count: "5 insiders bought this week"

Why it matters: Clusters historically precede significant moves. Multiple insiders independently reaching the same conclusion suggests shared information or confidence.

Aggregated Insider View

Summary by insider: Instead of individual transactions, see:

• Total activity per insider over selected period
• Net shares bought/sold by each person
• Net dollar value per insider
• Compare activity across the insider pool

Use case: Quickly spot which insiders are most active and in which direction.

Price Context Integration

Transaction cards show:

• Stock price on transaction date
• Current stock price
• % change since transaction
• Whether insider "timed it well"

Example: CEO bought at $50, stock now at$65 → +30% gain → Shows green indicator and % gain

Why this matters: Track which insiders have historically good timing. Some insiders consistently buy before runs or sell before declines.

Practical Workflows

Workflow 1: Daily Monitoring

Goal: Catch significant insider activity each day

Steps:

1. Open Insider Company Search
2. Set date filter: Last 7 days
3. Set transaction filter: Buys only
4. Sort by Value (largest first)
5. Scan top 20 transactions
6. Click interesting companies to see full context
7. Add promising candidates to watchlist

Time: 10-15 minutes Frequency: Daily before or after market

Workflow 2: Stock-Specific Deep Dive

Goal: Fully understand insider activity at a company you're researching

Steps:

1. Search for company ticker
2. Review summary stats (net buying/selling?)
3. Set date range: Last year
4. View all transactions
5. Look for patterns:
   • Are officers buying?
   • Any director activity?
   • When did buying/selling start?
   • Any clustering?
6. Click insider names to see their profiles
7. Check their history at other companies (good track record?)
8. Verify largest transactions on SEC.gov

Time: 30-45 minutes Frequency: When researching new position

Workflow 3: Tracking a Power Insider

Goal: Follow a known smart-money insider (e.g., prolific investor or CEO with great track record)

Steps:

1. Go to Person Search
2. Search for insider name
3. Review their profile and stats
4. Check their companies traded list
5. See where they're currently buying/selling
6. Set up alert for future activity
7. Research any new companies they've added

Time: 20 minutes Frequency: Monthly or when they file new Form 4

Workflow 4: Sector Insider Scan

Goal: Find insider buying trends across a sector

Steps:

1. Make list of 10-15 companies in sector
2. Search each company for insider activity
3. Note which companies have net buying
4. Look for patterns:
   • All insiders selling (sector rotation?)
   • Few companies seeing buying (outliers?)
   • Broad buying (sector about to lead?)
5. Create watchlist of insider-favored names
6. Monitor for price confirmation

Time: 60-90 minutes Frequency: Quarterly or when sector is in focus

Interpreting Transaction Details

Meaningful Buys

Strong buy signals:

• Large size: $500K+ for executives,$100K+ for directors
• Multiple insiders: 3+ insiders buying within 5 days
• Post-earnings timing: Buying right after earnings (they saw results)
• At lows: Buying near 52-week lows
• Direct ownership: Personal account, not trust or entity
• Officer buys: Especially CEO/CFO with operational knowledge

Weaker signals:

• Small amounts ($10-50K)
• New director mandatory purchases (onboarding requirement)
• Indirect holdings only (could be estate planning)
• Single isolated transaction
• Routine quarterly pattern

Interpreting Sells

Concerning sell signals:

• Large acceleration: Selling 5x usual pace
• Multiple insiders: Broad selling across leadership
• Pre-earnings window: Selling before blackout starts
• Officer concentrations: CEO + CFO both selling heavily
• At all-time highs: Taking money off table at peaks

Less concerning:

• Year-end tax selling: November-December is common
• 10b5-1 planned sales: Pre-arranged programs
• Small diversification: Selling 5-10% of holdings
• Option exercises: Converting comp to cash for taxes
• Life events: Divorce, estate planning, buying a house

Key insight: Context matters. Check footnotes on Form 4 for explanations.

Transaction Codes

Form 4s use codes for transaction types:

A - Acquisition: Buying shares D - Disposition: Selling shares M - Option Exercise: Converting options to shares G - Gift: Transferring shares (not market transaction) J - Other: Various non-market transactions

Most meaningful for analysis: A (buys) and D (sells) in open market.

Mobile Features

Mobile-Optimized Views

Card-based layout:

• Swipe through transactions
• Tap cards to expand details
• Quick filters at top
• Pull to refresh

Mobile-specific features:

• Share transactions via text/email
• Add to watchlist with one tap
• Swipe actions (left/right for buy/sell filter)

Performance: Mobile app uses same real-time data as desktop but optimized for smaller screen and touch interaction.

Integration with Other Features

With Company Actions Tracker

Combined analysis:

1. See 8-K for major event
2. Check if insiders bought after announcement
3. Aligning signals = higher conviction

Example: Company files 8-K announcing new product. Week later, CEO and CFO both buy $1M+ → Strong validation.

With Opportunity Scores

Cross-reference:

• High insider buying → Check opportunity score
• High opportunity score → Check if insiders buying too
• Both high = strongest setup

Our system factors insider activity into scores - this dashboard lets you see the underlying data.

With Watchlist Manager

Workflow:

1. Find interesting insider activity
2. Click "Add to Watchlist" button
3. Continue monitoring that stock
4. Get alerts when more insiders trade

See: Watchlist Management

With Alert Manager

Set alerts for:

• Any insider activity at specific companies
• Large transactions (>$500K)
• Officer buying
• Clustering events (3+ insiders)

See: Alert Manager

Common Questions

Q: How quickly do you show Form 4s after SEC filing?

A: We typically process and display within 10-15 minutes of SEC publication. During high-volume periods, may take up to 30 minutes.

Q: Can I see insider transactions from years ago?

A: Yes, search any company and use custom date range to pull historical data back to 2015. For earlier data, use EDGAR directly.

Q: Why does a "buy" sometimes show negative shares?

A: Could be a data edge case or complex derivative transaction. Always verify large or unusual transactions on SEC.gov using the filing link.

Q: What if the transaction value is blank?

A: Non-market transactions (gifts, option grants) don't have prices. Check the transaction code and footnotes.

Q: How do I know if a sale is part of a 10b5-1 plan?

A: Click the Form 4 link and check footnotes. It will say "This transaction was effected pursuant to a Rule 10b5-1 trading plan."

Q: Can insiders see each other's trades before they're public?

A: No. Form 4s are filed with SEC and public within 2 days. Insiders find out about peer transactions when we do.

Pro Tips

Tip 1: Focus on the "Who" and "When"

Not all insiders are equal:

• CEO/CFO buys > Director buys > New director buys
• Multiple officers buying > Single officer buying
• Buying right after earnings > Mid-quarter buying

Build your own hierarchy of signal strength.

Tip 2: Calculate Ownership Percentage

Look at the Form 4: After the transaction, what % of total shares outstanding does the insider own?

• 0.1% = Meaningful for executive
• 1%+ = Major commitment
• 5%+ = Deeply aligned with shareholders

Bigger % = More skin in the game.

Tip 3: Track Individual Insiders' Hit Rates

Some insiders have great timing: Pick 3-5 you respect → Follow their trades → Track outcomes after 30/60/90 days → Build confidence in their signals

Over time, you'll know whose trades to prioritize.

Tip 4: Compare to Market Environment

Insider buying in a bull market: Less meaningful (everyone's bullish) Insider buying in a bear market: Very meaningful (contrarian conviction)

Context: What's the overall market doing?

Tip 5: Verify Before Trading

For significant signals (>$1M transactions or clustering):

1. Check the Form 4 on SEC.gov
2. Read footnotes
3. Confirm it's open market buying
4. Verify there's no complex explanation

Never trade based on our interface alone for large positions.

Next Steps

Now that you understand the Insider Trading Dashboard, learn how to organize your research with Watchlist Management to track insider activity across your portfolio of stocks.

Want automatic notifications when insiders trade? Set up Alert Manager to get real-time alerts for insider activity matching your criteria.